Best Integrated Search (SEO & PPC) Company (ies)
Evaluation Criteria for Best Integrated Search (SEO & PPC) Company (ies)
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Best Integrated Search (SEO & PPC) Company (ies) in Australia - September 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
Needs AnalysisThe ability of a company to evaluate and assess existing campaigns and create a combined internet marketing strategy.Keyword SelectionCompetence in identifying quality and targeted keywords for a client's specified market.Campaign CoordinationThe ability to coordinate different internet marketing aspects to create a highly effective campaign.CPA MinimizationFirm's ability to use different internet marketing strategies to effectively reduce the overall cost per acquisition.ReportingRating of the company's reporting methods. How well they inform clients on current status and suggestions for improvement. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
Web Marketing Experts

Melbourne, Victoria Nick Bell 1300-663-995_ Visit Web Marketing Experts File A Complaint
Commend This Vendor
2008 Over $10 million Above 100 2500+ 98.2% M RACV, Advanced Hair, Life Resolutions, Taxis Combined, Allied Pickfords
100%
100 100 100 100 100 NC More Info
2nd Award
VJG Interactive

Perth, Australia Surendra Lal +61 (2) 8011-3861_ Visit VJG Interactive File A Complaint
Commend This Vendor
2006 Over $10 million Above 100 200+ 98% L Circuit City, Studio 8, Werth Reality, ACE Hardware, Subway
99.8%
100 99 100 100 100 NC More Info
3rd Award
QuantumLinx Pty Ltd

Sydney, New South Wales Ash Aryal (+61) 1300891181_ Visit QuantumLinx Pty Ltd File A Complaint
Commend This Vendor
2008 $3 million - $4,999,999 11 - 25 300+ 90% M Komatsu Australia, Budget Greenslips, Crown Equipment, Save The Children, Missy Confidential
99.4%
100 99 100 98 100 NC More Info
4
Just Web

Sydney, New South Wales Rob 61-282125192 _ Visit Just Web File A Complaint
Commend This Vendor
1996 $250,000 - $999,000 11 - 25 54 92% M Dennis Rutzou Public Relations, Back To Basics Chiropractic, Best Greens, Boda Wellbeing Centre, Tania Zaetta
99.2%
100 99 98 100 99 NC More Info
5
Apex Reach

, Australia Oliver Moran 612-9662-3433_ Visit Apex Reach File A Complaint
Commend This Vendor
1998 $3 million - $4,999,999 26 - 50 58 85% M Corprat Pty Ltd, SanSpot, 5 Star Warranty
98.8%
98 99 98 99 100 NC More Info
6
Found Agency Pty Ltd

Bondi Junction, New South Wales Tim Mcdonald 61-293880740 _ Visit Found Agency Pty Ltd File A Complaint
Commend This Vendor
2004 $5 million - $9,999,999 11 - 25 200+ 85% M Homesite.com.au, News Limited, GE Commercial Finance, Wotif.com, Realestate.com.au
98.4%
97 99 98 100 98 NC More Info
7
SEO Company Sydney

Parramatta, New South Wales Rob 130-093-2587_ Visit SEO Company Sydney File A Complaint
Commend This Vendor
2006 $1 million - $2,999,999 26 - 50 50+ 90% M FIIG Securities, Stella Promotions, IELTS Guru, Track and Locate
98%
100 97 100 96 97 NC More Info
8
Optimisation Australia

Eastgardens, New South Wales Paul Pearson 1300-657-362 _ Visit Optimisation Australia File A Complaint
Commend This Vendor
2006 $250,000 - $999,000 1 - 10 50+ 92% M Heritage Funerals, David Jones Removals, The Builders
97.8%
96 99 98 100 96 NC More Info
9
RedFly Marketing

Dublin 2, Ireland Mr. David Davis +353-14433840_ Visit RedFly Marketing File A Complaint
Commend This Vendor
2004 $1 million - $2,999,999 11 - 25 30 93% M Blacknight, Carnegie Court Hotel, Velvet, RFS
97.6%
96 98 96 98 100 NC More Info
10
Panalysis Pty Ltd

Lane Cove, New South Wales Rod Jacka 61-280016330 _ Visit Panalysis Pty Ltd File A Complaint
Commend This Vendor
2001 $1 million - $2,999,999 11 - 25 100+ 92% M Clear Haven Center, eBook, Google
97.2%
97 98 97 98 96 NC More Info

Evaluation Criteria - How We Identify The Best Integrated Search (SEO & PPC) Company (ies) in Australia

topseos.com evaluates and ranks the best integrated search companies in the industry. An integrated search vendor is essentially a one-stop shop for internet marketing services.  As the independent authority on search vendors, we complete an in-depth analysis of every vendor on the list by looking into their processes. Often times we also contact clients to obtain more information about the vendor.  The companies that are recognized by topseos as the best integrated search companies have excelled in needs analysis, keyword selection, coordination, cost per acquisition minimization, and reporting.

We first evaluate the needs analysis of the client by the vendor.  What information is obtained in order to better understand the needs of the client?  What analysis processes are in place to identify the competitive edges that can be obtained by a client through an internet marketing avenue?

Once this information has been evaluated, we then assess the keyword selection completed by the vendor. What keywords were selected for which types of campaigns and how competitive were the keywords. 

A key aspect of evaluation for an integrated search company is the overall integration of the internet marketing campaign.  How effective is a vendor's ability to combine the use of different internet marketing strategies to make a more effective campaign?

The fourth criteria that is reviewed is the cost per acquisition minimization by a vendor. Are the integrated search campaigns, created by a vendor, efficient?  Do the combined efforts of the campaign help to produce higher quality results and reduce the marketing costs?

Lastly, an important area identified by topseos in the integrated search process is reporting. What reports are provided to clients to identify the effectiveness of the integrated search campaign? How does the company use the reports to produce the next steps for the clients to take?

General Queries

  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • What analysis processes are in place to identify the competitive edges that can be obtained by a client through an internet marketing avenue?
  • What is the level of competitiveness of the keywords ranked?
  • How effectively can the vendor combine the use of different internet marketing strategies to make a more effective campaign?
  • Did the combined efforts of the campaign help to produce higher quality results and reduce the marketing costs?
  • How effectively do the reports communicate the progress of the campaign?