Best Mobile Marketing Company (ies)
Evaluation Criteria for Best Mobile Marketing Company (ies)
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Best Mobile Marketing Agencies Australia - August 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
URL UseFirm is able to optimise URL for mobile use.Compliant CodeFirm's understanding and implemention of compliant code for mobile browsers.NavigationFirm ensures website is easily navigated on variety of mobile devices, and that information is easily accessed and found on screen.IntegrationFirm ensures mobile site is consistent with the look and feel and integrates well with the regular website and that the users feel comfortable using both.CurrentFirm's ability to stay current with this fast and relatively new niche. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
VJG Interactive

Perth, Australia Surendra Lal +61 (2) 8011-3861_ Visit VJG Interactive File A Complaint
Commend This Vendor
2006 Over $10 million Above 100 200+ 98% L Circuit City, Studio 8, Werth Reality, ACE Hardware, Subway
100%
100 100 100 100 100 NC More Info
2nd Award
IDF Marketing

Sydney, New South Wales Kevin Meaney 61-285203048 _ Visit IDF Marketing File A Complaint
Commend This Vendor
2007 $1 million - $2,999,999 26 - 50 42 92% M Smurfit Kappa Group, Retail Excellence Ireland, Dominos Pizza, Taste Festivals, University of Limerick
99.4%
100 99 100 98 100 +2 More Info
3rd Award
Ginger Group

Bondi Junction, New South Wales Lincoln Ezra 61-293691717 _ Visit Ginger Group File A Complaint
Commend This Vendor
2003 $3 million - $4,999,999 1 - 10 50+ 94% M Proline Golf, AICC, Simply Giving, JasonL Furniture, Mannatech
99%
99 98 100 98 100 NC More Info
4
Infinity Technologies Pty Ltd.

Chatswood, New South Wales Steven Chuang 61-294122717 _ Visit Infinity Technologies Pty Ltd. File A Complaint
Commend This Vendor
2004 Under $250,000 26 - 50 100+ 89% L Laiki Bank, Prognosis, Donut King, havaianas, Benq
99.6%
99 100 100 99 100 +1 More Info
5
Net Starter

Sydney, New South Wales Craig Shotland 61-292737777_ Visit Net Starter File A Complaint
Commend This Vendor
2000 $1 million - $2,999,999 11 - 25 41 87% L Vodafone, Homezone, Get Mobile, 3D Interactive, Infotech
98.6%
100 99 97 98 99 -3 More Info
6
FirstClick Consulting

Surry Hills, New South Wales Angie Bohlmann 61-408491722_ Visit FirstClick Consulting File A Complaint
Commend This Vendor
2005 $3 million - $4,999,999 11 - 25 46 90% H ANZ Bank, Realestate.com.au, Rabo Direct, Foxtel, News Digital Media
98.2%
98 96 99 98 100 NC More Info
7
Just Web

Sydney, New South Wales Rob 61-282125192 _ Visit Just Web File A Complaint
Commend This Vendor
1996 $250,000 - $999,000 11 - 25 54 92% M Dennis Rutzou Public Relations, Back To Basics Chiropractic, Best Greens, Boda Wellbeing Centre, Tania Zaetta
98%
96 99 98 100 97 NC More Info
8
Rotapix Interactive Media

Ultimo, NSW, New South Wales Victor Quinteros Jnr 1300-799-616_ Visit Rotapix Interactive Media File A Complaint
Commend This Vendor
2002 $1 million - $2,999,999 11 - 25 90 98% M Baby Kingdom, THINK Education Group, Lexis Nexis, Rooty Hill RSL, Novotel Hotels
97.8%
96 99 98 100 96 NC More Info
9
24/7 Real Media

New York, USA David J. Moore 212-231-7100_ Visit 24/7 Real Media File A Complaint
Commend This Vendor
1998 $1 million - $2,999,999 26 - 50 50+ 89% M Polaroid2Go, Pack & Send, Tribal UK
97.4%
96 97 98 97 99 NC More Info
10
Mobile Messenger

Sydney, New South Wales Steve Taylor 1800-416-6129_ Visit Mobile Messenger File A Complaint
Commend This Vendor
2008 $250,000 - $999,000 11 - 25 65 92% H Confidential
97.2%
96 98 96 100 96 NC More Info

Evaluation Criteria - How We Identify The Best Mobile Marketing Company (ies) in Australia

topseos.com, the independent authority on search vendors, recognizes the best mobile optimization companies in the industry. Vendors that are listed on topseos have gone through a meticulous evaluation process to determine the quality of work that is done. This often times includes a review of the vendor portfolio and contacting clients to obtain evaluations from them.  At the end of this process, the top vendors are ranked.

The first component of evaluation is the URL use.  Does the vendor understand the advantages and disadvantages of using a mobile specific URL?  What type of keyword strategy is put into the URL’s in order to rank the site better in mobile search engines?

Next, we assess whether the vendor uses mobile compliant code.  Does the code used by the vendor ensure cross-mobile browser compatibility?   We assess the consistency of the site via different mobile browsers.

We recognize the need for easy navigation for mobile users.  Because of this we evaluate the usability of a site in a mobile browser.  Does the site allow quick access to the information that mobile users are seeking, or is the mobile site bogged down by unneeded information?

A fourth aspect reviewed by us is the integration of the primary site with the mobile site.  How does the vendor maintain informational consistency for all users?

Lastly, we evaluate how current the vendor is on mobile web trends.  Does the vendor have a set way of creating mobile sites, or are they adapting to the changes in the industry?  Is the vendor up to date on current browser requirements for mobile sites?

General Queries

  • What type of needs analysis was conducted before work initiated? 
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment? 
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • Do you have a separate domain for your mobile site?
  • How is the mobiles site integrated with the general website? 
  • How have you ensured that your mobile site is user friendly?
  • What are the load times for your mobile site? 
  • What keywords does your mobile site currently rank for and how much daily traffic does it attract?