Best Pay Per Click Management Company (ies)
Evaluation Criteria for Best Pay Per Click Management Company (ies)
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Best PPC Services Australia - September 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
Campaign AnalysisFirm's experience in reviewing existing campaigns, user journey experiences, and assessing new tactical opportunities.Keyword SelectionFirm's ability to assist Client in choosing the right keywords.Create Effective AdsFirm's ability to create compelling and effective PPC ads that leads to higher click through ratios.CPA MinimizationFirm's ability to lower your Cost Per Acquisition with intelligent historical data analysis.AutomationFirm's usage of quality tools that assist in efficiently manage click rates, impression rates, conversion rates, and campaign costs. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
VJG Interactive

Perth, Australia Surendra Lal +61 (2) 8011-3861_ Visit VJG Interactive File A Complaint
Commend This Vendor
2006 Over $10 million Above 100 200+ 98% L Circuit City, Studio 8, Werth Reality, ACE Hardware, Subway
99.6%
99 100 100 99 100 NC More Info
2nd Award
Click2it

Chippendale, New South Wales Louisa Bligh 61-296983363 _ Visit Click2it File A Complaint
Commend This Vendor
2002 $1 million - $2,999,999 11 - 25 100+ 84% H THE LION KING - Disney, Ellery, Maurie and Eve, Complete Campsite, SumoSalad
100%
100 100 100 100 100 +3 More Info
3rd Award
Web Marketing Experts

Melbourne, Victoria Nick Bell 1300-663-995_ Visit Web Marketing Experts File A Complaint
Commend This Vendor
2008 Over $10 million Above 100 2500+ 98.2% M RACV, Advanced Hair, Life Resolutions, Taxis Combined, Allied Pickfords
99%
100 99 97 99 100 NC More Info
4th Award
Definite Web Australia

Perth, Australia Lester 618-9262-0471_ Visit Definite Web Australia File A Complaint
Commend This Vendor
2003 $1 million - $2,999,999 51 - 100 29 85% L Gorter Products, 1st Diamonds Jewelry, Luggage and Leather, Viva-Almeria
99.8%
100 99 100 100 100 -2 More Info
5th Award
SEO Company Sydney

Parramatta, New South Wales Rob 130-093-2587_ Visit SEO Company Sydney File A Complaint
Commend This Vendor
2006 $1 million - $2,999,999 26 - 50 50+ 90% M FIIG Securities, Stella Promotions, IELTS Guru, Track and Locate
99.2%
99 100 98 99 100 -1 More Info
6
Pro Internet Marketing (Australia)

Melbourne, Victoria Joseph Zaritski 61-398638377_ Visit Pro Internet Marketing (Australia) File A Complaint
Commend This Vendor
1998 $1 million - $2,999,999 1 - 10 100+ 92% H Office Search, Debt Help 24/7, Qualital, Elm Place Homewares, Asian Pacific Serviced Offices
98.6%
99 97 99 98 100 NC More Info
7
SEM911

Werribee, Victoria Ash Nallawalla 61-390169000_ Visit SEM911 File A Complaint
Commend This Vendor
2002 $1 million - $2,999,999 1 - 10 23 83% M OCRA, Ringcentral, Micromeritics, Charlotte EBA
98.2%
100 98 99 98 96 NC More Info
8
Mitash - Results Driven Interactive Agency

Clarinda, Victoria Ozzie Mitash 61-390402318_ Visit Mitash - Results Driven Interactive Agency File A Complaint
Commend This Vendor
2007 $250,000 - $999,000 1 - 10 100+ 96% M Protero Wines, Anna & Sally, Purebaby - Organic Clothing, Roam Express - Transurban, Banalasta
97.8%
96 99 98 100 96 NC More Info
9
Alkemi International

Eltham, Victoria Harry Gill 61-394314044_ Visit Alkemi International File A Complaint
Commend This Vendor
1997 $1 million - $2,999,999 11 - 25 50 94% M Tourism NSW, ANZ, STA Travel, Fuji Xerox, Mortgage Choice
97.4%
96 97 98 97 99 NC More Info
10
PositionMEonline

Perth, Western Australia James Mawhinney 61-893132699_ Visit PositionMEonline File A Complaint
Commend This Vendor
2001 $250,000 - $999,000 11 - 25 65 88% M Agribusiness, Automotive, Biotechnology, Business and Finance, Indigenous
97.2%
97 98 97 99 95 NC More Info
11
SearchIQ

Gladesville, New South Wales John Bolakis +61 2 9816 5506_ Visit SearchIQ File A Complaint
Commend This Vendor
1999 $1 million - $2,999,999 Above 100 100 95% L Bunyip Tours, Results Laser Clinic, Timpelle Kitchens, Bondi Dental, ATBloodstock
96.8%
96 99 97 95 97 NC More Info
12
Optimisation Australia

Eastgardens, New South Wales Paul Pearson 1300-657-362 _ Visit Optimisation Australia File A Complaint
Commend This Vendor
2006 $250,000 - $999,000 1 - 10 50+ 92% M Heritage Funerals, David Jones Removals, The Builders
96.6%
97 96 97 96 97 NC More Info
13
HGWS Digital Media

Sydney, New South Wales Heath Grayson 61-280111373 _ Visit HGWS Digital Media File A Complaint
Commend This Vendor
2007 $1 million - $2,999,999 26 - 50 32 87% M Betterhealth Magazine, Australian Technology Park, King & Wood Mallesons, GrainCorp, Spa Life GUide
80.2%
96 97 96 98 14 NC More Info
14
DGM Australia

Pyrmont, New South Wales Fionn Hyndman 61-285690000_ Visit DGM Australia File A Complaint
Commend This Vendor
2003 $250,000 - $999,000 11 - 25 21 88% M Bing Lee, Johnson & Johnson, Nivea, St. George, Lenovo
95.8%
96 95 97 95 96 NC More Info
15
Acidgreen

Crows Nest, New South Wales Mike Larcher 61-416025502 _ Visit Acidgreen File A Complaint
Commend This Vendor
2000 $250,000 - $999,000 1 - 10 50+ 90% M invent, Polycom, medibank, Clayton UTZ, Bing Lee
94.6%
94 95 96 94 94 -1 More Info
16
Advantate

Fitzroy, Victoria Nic Cola 1300-726-617 _ Visit Advantate File A Complaint
Commend This Vendor
2005 $5 million - $9,999,999 26 - 50 42 90% M earlybirds, Azimuth Connections, pookinuk, sbp
94%
92 95 95 95 93 -1 More Info
17
Rank First

Australia, Victoria Robert 1300-828-814_ Visit Rank First File A Complaint
Commend This Vendor
2008 $1 million - $2,999,999 11 - 25 22 89% M Confidential
93.6%
95 93 95 93 92 -1 More Info
18
Net Starter

Sydney, New South Wales Craig Shotland 61-292737777_ Visit Net Starter File A Complaint
Commend This Vendor
2000 $1 million - $2,999,999 11 - 25 41 87% L Vodafone, Homezone, Get Mobile, 3D Interactive, Infotech
93.2%
95 88 94 94 95 -1 More Info
19
Direct Clicks

North Sydney, New South Wales Confidential 1800-007-089 _ Visit Direct Clicks File A Complaint
Commend This Vendor
2007 $250,000 - $999,000 11 - 25 22 89% M Confidential
92.8%
92 94 93 93 92 -1 More Info
20
RedFly Marketing

Dublin 2, Ireland Mr. David Davis +353-14433840_ Visit RedFly Marketing File A Complaint
Commend This Vendor
2004 $1 million - $2,999,999 11 - 25 30 93% M Blacknight, Carnegie Court Hotel, Velvet, RFS
92.4%
94 92 94 91 91 -1 More Info
21
Woocom Australia

Hamersley, Western Australia Nick Russell 1300-966-266_ Visit Woocom Australia File A Complaint
Commend This Vendor
2004 $3 million - $4,999,999 1 - 10 200 83% L UNICEF, Furniture Bazaar, West Australian health Department, AHG, Ikea
91.8%
93 91 92 91 92 -1 More Info
22
Matter Solutions

Margate, Queensland Ben Maden 61-731172300 _ Visit Matter Solutions File A Complaint
Commend This Vendor
2006 $1 million - $2,999,999 11 - 25 50+ 82% L Radical Systems, OMG Fitness, Wealth from Property
91%
92 92 90 89 92 -1 More Info
23
Magnetik - Website Design

Sydney, New South Wales Reno Tierre 1300-851-583_ Visit Magnetik - Website Design File A Complaint
Commend This Vendor
2003 $250,000 - $999,000 11 - 25 42 86% M art of living, sglba, Sirens, mosaic, BodyShift
90.4%
90 92 90 90 90 -1 More Info
24
Click Creative

South Yarra, Victoria Darryn Thomas 61-398215555_ Visit Click Creative File A Complaint
Commend This Vendor
2003 $5 million - $9,999,999 51 - 100 75 80% L Chadstone Carpet Court, Guest Magee, The Botanical Group, RPM, AUSfund
89.8%
89 90 91 91 88 -1 More Info
25
Panalysis Pty Ltd

Lane Cove, New South Wales Rod Jacka 61-280016330 _ Visit Panalysis Pty Ltd File A Complaint
Commend This Vendor
2001 $1 million - $2,999,999 11 - 25 100+ 92% M Clear Haven Center, eBook, Google
89.4%
90 90 88 91 88 -1 More Info
26
CleverClicks.com.au

Sydney, New South Wales Philip Shaw 1300-859-700 _ Visit CleverClicks.com.au File A Complaint
Commend This Vendor
2005 $1 million - $2,999,999 1 - 10 50 90% M flyingsolo, Mindfood, smh.com.au, mybusiness, theage.com.au
88.6%
90 90 87 89 87 -1 More Info
27
Generate Leads

Sydney, New South Wales Lindsay Morton 1300-977-901 _ Visit Generate Leads File A Complaint
Commend This Vendor
2006 $3 million - $4,999,999 11 - 25 32 90% M Confidential
88.2%
87 87 89 88 90 -1 More Info
28
Reload Media

Milton, Queensland Llewellyn Jury 61-733683667 _ Visit Reload Media File A Complaint
Commend This Vendor
2006 $1 million - $2,999,999 11 - 25 43 98% M Optislim, Andersen, Signet, Devine Limited, Subway
87.4%
82 89 89 88 89 -1 More Info
29
Arrow Internet Pty Ltd

Melbourne, Victoria Anup Batra 1300766665_ Visit Arrow Internet Pty Ltd File A Complaint
Commend This Vendor
2006 $1 million - $2,999,999 11 - 25 160 97% H Kidspot, Commonwealth Bank, Freedom Loans, Fuji Xerox, Dodo Internet
86.6%
86 88 87 86 86 -1 More Info
30
Bruce Clay Australia

Sydney, New South Wales Bruce Clay 61-292521700 _ Visit Bruce Clay Australia File A Complaint
Commend This Vendor
1996 $5 million - $9,999,999 51 - 100 150+ 90% H Direct Brands, AT+T, Turner Broadcasting, Edmunds, CondeNet
85.8%
86 87 86 86 84 - More Info

Evaluation Criteria - How We Identify The Best Pay Per Click Management Company (ies) in Australia

topseos, the independent authority on search vendors, has done the research into the best practices of the pay per click campaign management processes. Since 2002, our research and rankings only show companies that have proven they are the best. Companies on our list have excelled in campaign analysis, keyword selection, effective ad creation, cost per acquisition minimization, and automation.

The first evaluation that topseos uses is campaign analysis. How in-depth does the company go to understand the current strategy if any? How does the company monitor and adjust the campaign?

After campaign analysis, we evaluate a vendor’s keyword selection process.  How do they identify competitive keywords? Are the keywords selected targeted to the market audience of the client?

The third factor that we evaluate is the effectiveness of a vendor’s ad creation.  This includes reviewing their ability to write PPC ads that gain attention, deliver the message, and drive traffic to the client website.

The vendor’s minimization of the cost per acquisition is another vital aspect evaluated by us.  Are the ads pointed to landing pages that are going to help convert off of what is being advertised?  Do the ads effectively target the person searching for the product or service?

The last component evaluated is automation. Does a vendor have proprietary tools that automate the continuous bidding process and other aspects of the PPC campaign?  If not, what tools are employed, if any, to automate the process?  Once the campaign is setup, what level of management does the vendor have to maintain on the project?

General Queries

  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • How is your PPC campaign monitored actively and how are the bid adjustments made?
  • How were your click-through rates improved?
  • What techniques were utilized to lower the cost per conversion?
  • Are the PPC campaign reports useful and easy to understand?
  • By what % have you increased your PPC budget and over what time?