eMetrics Summit
Best Top 10 Pay Per Click Management Companies
Best Pay Per Click Management Company (ies) Evaluation Criteria
  • UPWARD TREND
  • DOWNWARD TREND
  • NO
    CHANGE

Best PPC Services Brazil - August 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
Campaign Analysis Firm's experience in reviewing existing campaigns, user journey experiences, and assessing new tactical opportunities. Keyword Selection Firm's ability to assist Client in choosing the right keywords. Create Effective Ads Firm's ability to create compelling and effective PPC ads that leads to higher click through ratios. CPA Minimization Firm's ability to lower your Cost Per Acquisition with intelligent historical data analysis. Automation Firm's usage of quality tools that assist in efficiently manage click rates, impression rates, conversion rates, and campaign costs. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
VJG Interactive

Bahia, Brazil Surendra Lal 315-642-4730_ Visit Website
2006 Over $10 million Above 100 200+ 98% L Circuit City, Studio 8, Werth Reality, ACE Hardware
99.2%
99 100 99 100 98 NC More Info
2nd Award
Media Factory

São Paulo, Brazil Larry Roman 55-1138874547 _ Visit Website
2002 $5 million - $9,999,999 51 - 100 45 87% M Nexo CS, Botanopé, Mundo Terra, Reserva Floral
99.6%
100 99 100 99 100 +2 More Info
3rd Award
WebTraffic

Sao Paulo, Brazil Olivier Vincent 55-1123082880_ Visit Website
2001 $250,000 - $999,000 11 - 25 56 85% L Vault, ReidoMate, Red Balloon, Report A Marca Do Papel
100%
100 100 100 100 100 -1 More Info
4
IWS - Intelligent Web Solutions

Bahia , Brazil Daniela Silva 55-7130838107_ Visit Website
2007 $250,000 - $999,000 51 - 100 41 92% M Odebrecht, RV Tecnologia, Carlinhos Brown, Mitchell
98.8%
98 99 100 98 99 -1 More Info
5
Webroom

Uberlândia/MG, Brazil Alceu Pereira do Couto Neto 55-3432371253_ Visit Website
2000 $1 million - $2,999,999 1 - 10 28 85% H Rotina, Martins, Cielo, Arcom
99.8%
100 99 100 100 100 NC More Info
6
Blinks

Sao Paulo, Brazil Paula Bromfman Puppi 55-1140975100_ Visit Website
2008 $3 million - $4,999,999 26 - 50 100+ 90% H Giuliana Flores, Staples, Minha Vida, Editora Abril
98.4%
96 99 100 97 100 NC More Info
7
i7 mídia

São Paulo, Brazil Confidential 55 (11) 2594 0605_ Visit Website
2006 $3 million - $4,999,999 51 - 100 150 95% M Anita Online, Authentic feet, Netmall
97.8%
96 99 97 100 97 - More Info
8
Indexnet

Madrid, Spain Carlos Díez Tarín 55-11-3020-6603_ Visit Website
2003 $1 million - $2,999,999 11 - 25 54 87% M Confidential
97.4%
96 98 97 99 97 NC More Info
9
W21Mercurion

São Paulo, Brazil Garvia 55-1150901000_ Visit Website
1994 $5 million - $9,999,999 51 - 100 100+ 96% L Hospital Santa Catarina, SantoAntonio Energia, foz brasil, makro
97.2%
96 98 97 99 96 NC More Info
10
Web Estratégica

Sao Paulo, Brazil Rafael Rez Oliveirao +55 19 2121-0446_ Visit Website
2011 $3 million - $4,999,999 51 - 100 150+ 80% M ABRADI, AMCHAM Brasil
96.8%
96 99 97 95 97 - More Info

Evaluation Criteria - How We Identify The Best Pay Per Click Management Company (ies) in Brazil

topseos, the independent authority on search vendors, has done the research into the best practices of the pay per click campaign management processes. Since 2002, our research and rankings only show companies that have proven they are the best. Companies on our list have excelled in campaign analysis, keyword selection, effective ad creation, cost per acquisition minimization, and automation.

The first evaluation that topseos uses is campaign analysis. How in-depth does the company go to understand the current strategy if any? How does the company monitor and adjust the campaign?

After campaign analysis, we evaluate a vendor’s keyword selection process.  How do they identify competitive keywords? Are the keywords selected targeted to the market audience of the client?

The third factor that we evaluate is the effectiveness of a vendor’s ad creation.  This includes reviewing their ability to write PPC ads that gain attention, deliver the message, and drive traffic to the client website.

The vendor’s minimization of the cost per acquisition is another vital aspect evaluated by us.  Are the ads pointed to landing pages that are going to help convert off of what is being advertised?  Do the ads effectively target the person searching for the product or service?

The last component evaluated is automation. Does a vendor have proprietary tools that automate the continuous bidding process and other aspects of the PPC campaign?  If not, what tools are employed, if any, to automate the process?  Once the campaign is setup, what level of management does the vendor have to maintain on the project?

General Queries

  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • How is your PPC campaign monitored actively and how are the bid adjustments made?
  • How were your click-through rates improved?
  • What techniques were utilized to lower the cost per conversion?
  • Are the PPC campaign reports useful and easy to understand?
  • By what % have you increased your PPC budget and over what time?