Predictive Analytics World
Best Top 10 Email Marketing Services Companies
Best Email Marketing Services Company (ies) Evaluation Criteria
  • UPWARD TREND
  • DOWNWARD TREND
  • NO
    CHANGE

Best Email Marketing Services Software & Tools - September 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
Submission Interface The user interface's ease of use for a client to submit an email for delivery. Protocol Compliance The ability of the tool to meet standard protocol requirements. Delivery Rate Firm's ability to ensure email deliverability. Analytics Information provided that keeps track of open, forward, and click-through rates. Support Firm's ability to provide effective support for users with regard to the tool and services provided. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
iContact

Morrisville, USA Gabe Casalett 866-803-9462_ Visit Website
2003 Over $10 million Above 100 70,000+ 85% M Sean John, Coleman, College Humor
100%
100 100 100 100 100 - More Info
2nd Award
Mad Mimi

New York, USA Gary Levitt 877-960-6464_ Visit Website
2006 $1 million - $2,999,999 11 - 25 1,000+ 97% M Pine Street Art Works, Girl Charlee Fabrics, Wild Mammal Care of Alabama, Imperial Marketing Group, LLC
99.8%
100 100 100 100 99 NC More Info
3rd Award
AWeber Email Marketing

Chalfont, USA Tom Kulzer 877-293-2371_ Visit Website
1998 Over $10 million Above 100 100,000+ 98% L Copyblogger, Home Studio Corner, Bragg Live Foods, Moxie Trades
99.4%
100 98 100 99 100 - More Info
4
StreamSend

Sacramento, USA Dan Forootan 877-439-4078_ Visit Website
2004 $3 million - $4,999,999 26 - 50 54 86% H Law.com, Art.com, Hotels.com, Monster.com
99.2%
99 100 98 99 100 NC More Info
5
Benchmark Email

Los Alamitos, USA Curt Keller 800-430-4095_ Visit Website
2004 $3 million - $4,999,999 26 - 50 100+ 90% M The Modesto Bee, SIEMENS, Pixel Tech, unicef
98.8%
98 99 100 98 99 NC More Info
6
SimplyCast

Dartmouth, Canada Michael Cusden 1-9028358974_ Visit Website
1999 $5 million - $9,999,999 51 - 100 1000+ 90% H EastLink, Kookley, aplus.net, Go Daddy
98.6%
100 99 97 98 99 NC More Info
7
ActiveCampaign

Chicago, USA Jason VandeBoom 312-201-0300_ Visit Website
2003 $3 million - $4,999,999 11 - 25 1,000+ 95% M theSTOVE, Shoviweb, SoftLayer, 1st Class media
98.4%
96 99 100 97 100 NC More Info
8
GetResponse

Gdynia, Poland Paulina Mietkiewicz 48-8778298600_ Visit Website
1998 Over $10 million 51 - 100 10,000+ 97% M Men's Health, iStockphoto, Hilton, Blue Man Group
98.2%
98 96 99 98 100 NC More Info
9
Elite Email

New York, USA Matthew Georgiadis 877-789-3548_ Visit Website
2003 $3 million - $4,999,999 26 - 50 10000+ 90% M Sun TV, Kent State Uni., RE/MAX, Red Cross
97.8%
96 99 97 100 97 NC More Info
10
HyperMail

Chicago, USA James Celli 888-600-1457_ Visit Website
2004 $1 million - $2,999,999 1 - 10 1500+ 95% L Bank of America Mortgage, Direct Buy, NHL Florida Panthers, StateFarm
97.4%
96 98 97 100 96 NC More Info

Evaluation Criteria - How We Identify The Best Email Marketing Services in Switzerland

topseos.com, the independent authority on search vendors, rates and ranks the best email marketing software companies in the industry. We often times contact clients of each vendor to obtain their evaluation. Additionally, we delve into the business practices of a vendor to determine the real quality of the work output. Once the evaluation process is complete we publish a list of the best companies.

We have identified five key areas that separate the average from the best. These categories are submission interface, protocol compliance, delivery rates, analytics, support.

The first aspect that we review is the submission interface.  How easy is it to setup an email marketing campaign? Does the software provide templates while still allowing for a custom template?

Next we review the protocol compliance of the software.  Does the software follow protocols such as DomainKeys and SenderID in order to maintain high trust levels with the recipients.

Another aspect that is reviewed is the actual delivery rate of emails sent by the software.  Does the software have high-quality standards that prevents spamming and increases trust of email that is sent by the tool and also increases delivery rates?

Analytics is another valuable aspect recognized by us.  Does the vendor provide statistical information such as open rates, click thru rates, and forwards?

The final key factor identified by topseos is the support provided for the email marketing software. Can a client easily get in contact with a vendor if there is a problem with the software? Beyond just getting in contact, what sort of response time does the vendor provide?

General Queries

  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • How much time did it take to set up your campaign?
  • Does the software support conversion tracking and click through tracking?
  • Does the software enable you to add custom demographic fields?
  • Does the software require opt-in?
  • What type of metrics do the campaign reports cover?
  • How much support and how readily was it available after the purchase was made?