Search Marketing Day
Best Top 10 Pay Per Click Management Companies
Best Pay Per Click Management Company (ies) Evaluation Criteria
  • UPWARD TREND
  • DOWNWARD TREND
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    CHANGE

Best PPC Services China - August 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
Campaign Analysis Firm's experience in reviewing existing campaigns, user journey experiences, and assessing new tactical opportunities. Keyword Selection Firm's ability to assist Client in choosing the right keywords. Create Effective Ads Firm's ability to create compelling and effective PPC ads that leads to higher click through ratios. CPA Minimization Firm's ability to lower your Cost Per Acquisition with intelligent historical data analysis. Automation Firm's usage of quality tools that assist in efficiently manage click rates, impression rates, conversion rates, and campaign costs. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
VJG Interactive

Tianjin, China Surendra Lal 315-642-4730_ Visit Website
2006 Over $10 million Above 100 200+ 98% L Circuit City, Studio 8, Werth Reality, ACE Hardware
99.8%
100 100 100 99 100 NC More Info
2nd Award
adSage

Beijing, China Yang, Dachuan 86 -1062662626_ Visit Website
2006 $3 million - $4,999,999 51 - 100 65 89% L Cao Junbo, Sun HaiDi, James Colborn, Steve Silverberg
99.2%
99 98 100 99 100 NC More Info
3rd Award
Netconcepts China

Beijing, China Allen Qu 86-85616983_ Visit Website
2008 Over $10 million Above 100 80 95% M DangDang, Air China, Taikang Life, Hotels.com
99%
99 100 98 100 98 NC More Info
4
Sekkei Studio

China DAVID HENRIQUES (+86) 21 6298 6801_ Visit Website
2008 $1 million - $2,999,999 26 - 50 40 92% H Confidential
98.6%
100 99 97 98 99 - More Info
5
Nanjing Marketing Group Ltd.

Jiangsu Province, China Tait Lawton 86-18652974773_ Visit Website
2006 $250,000 - $999,000 11 - 25 34 85% M Synotrip.com, Airpush.com, RussellBedford.cn, zh.StGeorges.com
98.4%
99 98 97 100 98 +1 More Info
6
Zwhq.net

Shenzhen, China zwhq luo 86-75522195300 _ Visit Website
2005 $5 million - $9,999,999 51 - 100 64 88% H Guangzhou Clifford Apartment, WingHang (HK), Shenzhen Changjjang accounting firm
98.2%
98 96 99 98 100 +1 More Info
7
Tuogoal INC

China bao jie Visit Website
2012 $1 million - $2,999,999 26 - 50 40 88% H ALI CARD ELECTRONIC CO., LIMITED, Jinyuan Investment Information Consulting Co., Ltd., DiSheng Electronic Technology Co., Ltd.
97.8%
96 99 98 99 97 - More Info
8
Nanjing Website Promostion

n/a, China Walton, Lee 025-52457022_ Visit Website
2006 $5 million - $9,999,999 51 - 100 65 90% H Biz Professional Express, China.com, Sogou, tom.com
97.4%
96 97 98 97 99 +1 More Info
9
Soso Network Technology Co., Ltd.

Jinan, China Lisa Li 86-18653169646_ Visit Website
2007 $250,000 - $999,000 26 - 50 49 85% H Russian Cargo, Chengdu Coward Trading Co., Ltd., 360 panorama, Tumi
97%
97 98 97 96 97 +1 More Info

Evaluation Criteria - How We Identify The Best Pay Per Click Management Company (ies) in China

topseos, the independent authority on search vendors, has done the research into the best practices of the pay per click campaign management processes. Since 2002, our research and rankings only show companies that have proven they are the best. Companies on our list have excelled in campaign analysis, keyword selection, effective ad creation, cost per acquisition minimization, and automation.

The first evaluation that topseos uses is campaign analysis. How in-depth does the company go to understand the current strategy if any? How does the company monitor and adjust the campaign?

After campaign analysis, we evaluate a vendor’s keyword selection process.  How do they identify competitive keywords? Are the keywords selected targeted to the market audience of the client?

The third factor that we evaluate is the effectiveness of a vendor’s ad creation.  This includes reviewing their ability to write PPC ads that gain attention, deliver the message, and drive traffic to the client website.

The vendor’s minimization of the cost per acquisition is another vital aspect evaluated by us.  Are the ads pointed to landing pages that are going to help convert off of what is being advertised?  Do the ads effectively target the person searching for the product or service?

The last component evaluated is automation. Does a vendor have proprietary tools that automate the continuous bidding process and other aspects of the PPC campaign?  If not, what tools are employed, if any, to automate the process?  Once the campaign is setup, what level of management does the vendor have to maintain on the project?

General Queries

  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • How is your PPC campaign monitored actively and how are the bid adjustments made?
  • How were your click-through rates improved?
  • What techniques were utilized to lower the cost per conversion?
  • Are the PPC campaign reports useful and easy to understand?
  • By what % have you increased your PPC budget and over what time?