PubCon
Best Top 10 Lead Capture Companies
Best Lead Capture Company (ies) Evaluation Criteria
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Best Lead Capture Software & Tools - July 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
Tracking Software's ability to effectively track incoming visitors. Identification Software's ability top identify incoming visitors through third-party verification. Accuracy Software's overall accuracy in information and reporting. Features Software's specialized and proprietary features. Support Software's overall provided support and online information. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
Pardot

Atlanta, USA Laura Horton 404-492-6845 _ Visit Website
2007 Over $10 million Above 100 1000+ 90% M Comscore, Alfresco, Tibco, SugarCRM
99.2%
100 99 98 100 99 NC More Info
2nd Award
Opentracker

5616 LW Eindhoven , Netherlands C.Deutsch 31-402519262_ Visit Website
2002 $250,000 - $999,000 1 - 10 44 86% M Apple Computer, space needle, Texterity, Industrial and Financial Systems
100%
100 100 100 100 100 NC More Info
3rd Award
Spring Metrics

Durham, USA Peter Bourne 800-799-9304_ Visit Website
2007 $3 million - $4,999,999 26 - 50 68 90% H MrSnuff.com, Creative Kidstuff, Kitsel.com, Window Blind Outlet
99%
97 99 100 99 100 NC More Info
4
VisualVisitor

Roswell, USA Rick Batchelor 888-586-7730_ Visit Website
2006 $1 million - $2,999,999 1 - 10 942 93% L Confidential
99.6%
100 99 100 99 100 NC More Info
5
netFactor Corporation

Greenwood Village, USA Christopher Jeffers 720-489-5534 _ Visit Website
2007 $3 million - $4,999,999 26 - 50 600 90% M KBM Group, Cortera, Fidelity, Epson
98.8%
98 99 100 98 99 NC More Info
6
LeadLander

San Francisco, USA Mike Schon 888-231-7614 _ Visit Website
2005 $5 million - $9,999,999 26 - 50 68 90% M Confidential
98.4%
100 99 96 97 100 NC More Info
7
VisiStat, Inc.

Campbell, USA JIm Campbell 408-725-9377_ Visit Website
2005 $5 million - $9,999,999 11 - 25 108,000 90% L Microsoft, Dominion Enterprises, Market Leader
98.2%
100 98 99 98 96 NC More Info
8
Manticore Technology

Austin, USA Justin England 512-241-3780_ Visit Website
2001 $1 million - $2,999,999 1 - 10 106 89% H The Kellogg Company, Keebler, kroger, CLEARCUBE
98.4%
96 100 98 100 98 NC More Info
9
LEADSExplorer

Haslemere, United Kingdom Hitchner, Tom 44-2082424943_ Visit Website
2007 $3 million - $4,999,999 11 - 25 57 94% M Confidential
97.6%
96 98 96 100 98 NC More Info
10
Net-Results

Golden, USA Matt Filios 303-771-2552 _ Visit Website
2003 $1 million - $2,999,999 11 - 25 400+ 98.3% M Smith College, ClickSafety, Bloom Energy, Ceridian
97.4%
96 98 97 100 96 NC More Info

Evaluation Criteria - How We Identify The Best Lead Capture Software in Costa Rica

The independent authority on Search vendors, topseos.com, evaluates and ranks the best in the online marketing industry. Through the use of a rigorous evaluation criteria and the guidelines that we have set for lead capture software, we have put together a list of the top lead capture and visitor identification services in the industry. Our in-depth analysis delves into a vendor's solution and compares them against the competition to ensure that the service is quality. Often times we connect directly to the clients of a vendor and ask about their overall experiences.

There are five key areas that we focus on when evaluating and ranking lead capture services:

Aspects of tracking within the service are evaluated based on how well they are able to adequately track the activities of the visitor, their actions, and their behaviors. What processes and proprietary solutions are put into place to be able to obtain valuable information about visitors?

Identification focuses on the processes and services utilized to identify incoming visitors. The ability to identify who is visiting a website is an important part of the lead capture service during the evaluation.

The accuracy of the provided services and generated reports is also an important part of the evaluation. Receiving valid and correct information is essential to the success of lead capture services.

Supplementary features are also researched and evaluated based on the value they add to the service, the overall usefulness of the features, and how well they function. Do they provide additional information or analysis that users find useful?

The ability for the software provider to adequately communicate with their customers is also compared across vendors. Having a support team capable of handling problems which users may have is important to the success of any online service.

General Queries

  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • What features of the lead capture software were most effective at assisting you in achieving results.
  • What type of information was made available from the lead capture software for each visitor?
  • On average, how accurate was the information given by the software?
  • Were you able to convert leads coming to your website into paid customers?
  • What types of reports were generated by the software? How helpful were they in assisting you?