4th Cloud And Big Data Summit 2014
Best Top 10 Pay Per Click Management Companies
Best Pay Per Click Management Company (ies) Evaluation Criteria
  • UPWARD TREND
  • DOWNWARD TREND
  • NO
    CHANGE

Best PPC Services Germany - September 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
Campaign Analysis Firm's experience in reviewing existing campaigns, user journey experiences, and assessing new tactical opportunities. Keyword Selection Firm's ability to assist Client in choosing the right keywords. Create Effective Ads Firm's ability to create compelling and effective PPC ads that leads to higher click through ratios. CPA Minimization Firm's ability to lower your Cost Per Acquisition with intelligent historical data analysis. Automation Firm's usage of quality tools that assist in efficiently manage click rates, impression rates, conversion rates, and campaign costs. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
VJG Interactive

Frankfurt, Germany Surendra Lal 315-642-4730_ Visit Website
2006 Over $10 million Above 100 200+ 98% L Circuit City, Studio 8, Werth Reality, ACE Hardware
99.8%
100 100 100 100 99 NC More Info
2nd Award
DigitasLBi

München, Germany Steve Leach 892-421-6777_ Visit Website
2010 $1 million - $2,999,999 26 - 50 30 95% H The Body Shop, British Airways, Kuoni
99.2%
100 99 100 99 98 +2 More Info
3rd Award
AKM3

Berlin, Germany Markus Koczy +49 30 30364361_ Visit Website
2011 $3 million - $4,999,999 51 - 100 M 7trends, zalendo, Panfu
99%
99 100 98 100 98 +2 More Info
4
FAIRRANK deutschland GmbH

Köln, Germany Daniel Wette 49-22196889545_ Visit Website
2004 $5 million - $9,999,999 51 - 100 500+ 90% H Signs, Tekin, Westaflex, Gruber
99.4%
100 98 100 99 100 -2 More Info
5
SUMAX

Dortmund, Germany Sebastian Jacobs +49 (0) 231 - 317 017 - 30_ Visit Website
2000 $5 million - $9,999,999 51 - 100 5700 94% M Johnson & Johnson, Hospitadent, MUSIAD, European Bank [EBRD
98.2%
100 98 99 98 96 -2 More Info
6
GOLDBACH INTERACTIVE

Konstanz, Germany Marcus Koch 41-323660100 _ Visit Website
1995 $250,000 - $999,000 26 - 50 20 92% M AdLink Switzerland AG, Goldbach Media AG
97.8%
98 99 96 99 97 NC More Info
7
All Digital Strategy

Berlin, Germany Confidential 49 6565 68240_ Visit Website
2014 $3 million - $4,999,999 Above 100 150+ 95% M nforma Hotel, Sherton Hotels and suites, Teliad
97.2%
96 98 96 100 96 NC More Info
8
trafficmaxx

Bremen, Germany Oliver Dahm 0421 -2786718 _ Visit Website
2009 Over $10 million 26 - 50 300+ 93% H Manpower, Otto Reisen, Birkel, Pelikan
96.8%
97 98 96 95 98 NC More Info
9
Michael Dziomba

Berlin, Germany Michael Dziomba 3050918974_ Visit Website
2010 $250,000 - $999,000 26 - 50 24 92% L eyecatcher, Signotec, Aspria, firstars
96.6%
98 97 96 95 97 NC More Info
10
AIXhibit Internet KG

Aachen, Germany Tobias Kollewe 0241-5380710_ Visit Website
2010 $3 million - $4,999,999 11 - 25 26 87% M stadtaachen, Rwthaachen University, StadteRegion Aachen, dh&k
96%
96 97 96 95 96 NC More Info

Evaluation Criteria - How We Identify The Best Pay Per Click Management Company (ies) in Germany

topseos, the independent authority on search vendors, has done the research into the best practices of the pay per click campaign management processes. Since 2002, our research and rankings only show companies that have proven they are the best. Companies on our list have excelled in campaign analysis, keyword selection, effective ad creation, cost per acquisition minimization, and automation.

The first evaluation that topseos uses is campaign analysis. How in-depth does the company go to understand the current strategy if any? How does the company monitor and adjust the campaign?

After campaign analysis, we evaluate a vendor’s keyword selection process.  How do they identify competitive keywords? Are the keywords selected targeted to the market audience of the client?

The third factor that we evaluate is the effectiveness of a vendor’s ad creation.  This includes reviewing their ability to write PPC ads that gain attention, deliver the message, and drive traffic to the client website.

The vendor’s minimization of the cost per acquisition is another vital aspect evaluated by us.  Are the ads pointed to landing pages that are going to help convert off of what is being advertised?  Do the ads effectively target the person searching for the product or service?

The last component evaluated is automation. Does a vendor have proprietary tools that automate the continuous bidding process and other aspects of the PPC campaign?  If not, what tools are employed, if any, to automate the process?  Once the campaign is setup, what level of management does the vendor have to maintain on the project?

General Queries

  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • How is your PPC campaign monitored actively and how are the bid adjustments made?
  • How were your click-through rates improved?
  • What techniques were utilized to lower the cost per conversion?
  • Are the PPC campaign reports useful and easy to understand?
  • By what % have you increased your PPC budget and over what time?