Social Media in the Pharmaceutical
Best Top 10 Pay Per Click Management Companies
Best Pay Per Click Management Company (ies) Evaluation Criteria
  • UPWARD TREND
  • DOWNWARD TREND
  • NO
    CHANGE

Best PPC Services Hong Kong - April 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
Campaign Analysis Firm's experience in reviewing existing campaigns, user journey experiences, and assessing new tactical opportunities. Keyword Selection Firm's ability to assist Client in choosing the right keywords. Create Effective Ads Firm's ability to create compelling and effective PPC ads that leads to higher click through ratios. CPA Minimization Firm's ability to lower your Cost Per Acquisition with intelligent historical data analysis. Automation Firm's usage of quality tools that assist in efficiently manage click rates, impression rates, conversion rates, and campaign costs. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
Agog Digital Marketing Strategy Ltd.

Hong Kong Emily Yan 852-23019922_ Visit Website
2001 $5 million - $9,999,999 51 - 100 60+ 93% M Chinese University of HK, InvestHK, Bridal Tea House Hotel, Alpha Cookson Electronics
99.4%
98 100 100 99 100 NC More Info
2nd Award
SEO-expertise

Kowloon, Hong Kong Sean Jackson 29614898_ Visit Website
2007 $1 million - $2,999,999 11 - 25 15+ 88% L Pennstate, Affinity, New Egg, Strouds
100%
100 100 100 100 100 +2 More Info
3rd Award
Inetasia Solutions Limited

Voeux Road Central, Hong Kong Gregory Smyth 852-2165-4199_ Visit Website
2000 $1 million - $2,999,999 26 - 50 45+ 95% H Mercedes Benz, Vtech, Shangri-La Hotels and Resorts, Hong Kong Trade Development Council
99.6%
100 99 100 99 100 -1 More Info
4
Search Frontier Ltd.

Kowloon, Hong Kong Michael Goldstein +852-3619-7305_ Visit Website
2007 $250,000 - $999,000 26 - 50 27 93% H Everything Home, Fairmont Hotels, Hospital Gown, Profile Referral Systems
99.2%
99 100 99 100 98 +1 More Info
5
Lokomotive Communications (Asia) Limited

Sheung Wan, Hong Kong Pui Kit Oet 852-35685111_ Visit Website
2005 $1 million - $2,999,999 11 - 25 35+ 94% M Sino Group, C.P. Pokphand Company Limited, King Parrot, TCL
99%
98 99 100 98 100 -2 More Info
6
FocusSEO

Kowloon, Hong Kong Kenny Yiu 3122-5388_ Visit Website
1995 $1 million - $2,999,999 26 - 50 15+ 89% M Genius Concord, RSL Microelectronics Co, Ltd., Ec-computer, Ec-Photo
98.6%
99 100 99 98 97 NC More Info
7
BeansBox

Sheung Wan, Hong Kong Belle Liu 852-31065181_ Visit Website
2003 $250,000 - $999,000 1 - 10 20+ 90% H EcoSence Lighting, Hot Toys, Landscope, Spoilt
97.8%
96 99 98 100 96 NC More Info
8
Search Easy Ltd.

Wan Chai, Hong Kong Vincent Ip +852-2135-4848_ Visit Website
2005 $1 million - $2,999,999 26 - 50 35 88% M Hong Kong Yoga Association, Hong Kong Sales Assosiation, Hot Square Brands, Dickson Yoga
97.4%
95 98 97 99 98 NC More Info
9
Macro Solutions Ltd.

Kowloon, Hong Kong Balwant Rai Bajaj 852-66038340_ Visit Website
2009 $1 million - $2,999,999 26 - 50 56 87% M Confidential
97.4%
96 97 98 97 99 NC More Info
10
The Egg TM

Causeway Bay , Hong Kong Richard Mabey 852-34200460_ Visit Website
1998 $3 million - $4,999,999 26 - 50 25+ 93% M Colliers International, Proximity BBDO HK, Acquisition and Interactive American Express, SMART Property Expo
97%
96 98 97 99 95 NC More Info

Evaluation Criteria - How We Identify The Best Pay Per Click Management Company (ies) in Hong Kong

topseos, the independent authority on search vendors, has done the research into the best practices of the pay per click campaign management processes. Since 2002, our research and rankings only show companies that have proven they are the best. Companies on our list have excelled in campaign analysis, keyword selection, effective ad creation, cost per acquisition minimization, and automation.

The first evaluation that topseos uses is campaign analysis. How in-depth does the company go to understand the current strategy if any? How does the company monitor and adjust the campaign?

After campaign analysis, we evaluate a vendor’s keyword selection process.  How do they identify competitive keywords? Are the keywords selected targeted to the market audience of the client?

The third factor that we evaluate is the effectiveness of a vendor’s ad creation.  This includes reviewing their ability to write PPC ads that gain attention, deliver the message, and drive traffic to the client website.

The vendor’s minimization of the cost per acquisition is another vital aspect evaluated by us.  Are the ads pointed to landing pages that are going to help convert off of what is being advertised?  Do the ads effectively target the person searching for the product or service?

The last component evaluated is automation. Does a vendor have proprietary tools that automate the continuous bidding process and other aspects of the PPC campaign?  If not, what tools are employed, if any, to automate the process?  Once the campaign is setup, what level of management does the vendor have to maintain on the project?

General Queries

  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • How is your PPC campaign monitored actively and how are the bid adjustments made?
  • How were your click-through rates improved?
  • What techniques were utilized to lower the cost per conversion?
  • Are the PPC campaign reports useful and easy to understand?
  • By what % have you increased your PPC budget and over what time?