Best PPC Bid Management Software
Evaluation Criteria for Best PPC Bid Management Software
  • UPWARD TREND
  • DOWNWARD TREND
  • NO
    CHANGE

Best PPC Bid Management Software & Tools - July 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
User InterfaceThe usability and functionality of the software for maximum ease-of-use and efficiency for users.FeaturesAdvanced features of the software that provide competitive advantage in pay per click bidding.EffectivenessThe ability of the software to effectively manage the bidding process for pay per click.SupportThe availability and quality of help provided by the software creator.StabilitySoftware was created by a company with longevity. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
Apex Pacific BidMax

Rosebery, Australia David Lin 61-29662343_ Visit Apex Pacific BidMax File A Complaint
Commend This Vendor
1998 Over $10 million Above 100 182 80% M Penn State, Animal Health Trust, Bradley University, Newcastle University, Lake Highland
98.8%
100 99 98 99 98 - More Info
2nd Award
Kenshoo

Tel-Aviv, Israel Yoav Izhar-Prato +972-37466500_ Visit Kenshoo File A Complaint
Commend This Vendor
2006 $3 million - $4,999,999 26 - 50 195 85% M Clix Marketing, CafePress, Textbooks, Omnicom Media Group, iREP
99.2%
100 99 100 99 98 - More Info
3rd Award
Clickable

New York, USA David S. Kidder 877-775-6699_ Visit Clickable File A Complaint
Commend This Vendor
2006 $1 million - $2,999,999 11 - 25 150+ 91% H Bruce Clay, Inc, Marchex, Mongoose metrics, Rocketer, The trade desk
98.4%
96 99 100 97 100 - More Info
4
Marin Software

San Francisco, USA Christopher Lien 415-399-2580_ Visit Marin Software File A Complaint
Commend This Vendor
2006 Over $10 million Above 100 100+ 92% H Autotropolis, Extra Space Storage, Pepperjam, W3i.com, Razorfish
99%
99 100 98 100 98 - More Info
5
Keyword Max

Pittsburgh, USA Lisa Gilbreath 412-921-6881_ Visit Keyword Max File A Complaint
Commend This Vendor
2003 $5 million - $9,999,999 11 - 25 259 93% M Confidential
99.6%
100 99 100 100 99 - More Info
6
Click Equations

Conshohocken, USA Craig Danuloff 866-360-0220_ Visit Click Equations File A Complaint
Commend This Vendor
2007 $1 million - $2,999,999 26 - 50 200+ 89% M Comcast, Liz Claiborne, Kipling, Nautica, Forbes Traveler
98.2%
96 97 100 98 100 - More Info
7
Marchex

Seattle, USA Russell C. Horowitz 206-331-3300_ Visit Marchex File A Complaint
Commend This Vendor
2003 $250,000 - $999,000 Above 100 1000+ 84% M double click, reprisemedia, Travel Zoo, Carnival, razorfish
97.8%
96 99 98 100 96 - More Info
8
ClickSweeper, Varazo

Santa Clara, USA James Lee 408-615-7194_ Visit ClickSweeper, Varazo File A Complaint
Commend This Vendor
2004 $250,000 - $999,000 1 - 10 100+ 90% M SunWing Travel, Direct Line Cruises, Affordable Tours, All4Cellular
97.6%
95 99 96 100 98 - More Info
9
SearchForce

San Mateo, USA Dhiren D\'Souza 650-235-8777_ Visit SearchForce File A Complaint
Commend This Vendor
2006 $3 million - $4,999,999 26 - 50 45 79% L TT PlattForm, trans cosmos, Prime Visibility, Progreive, Scottrade
97.4%
96 98 97 100 96 - More Info
10
WordWatch

Foster City, USA Jacques van der Wilt 888-725-4512_ Visit WordWatch File A Complaint
Commend This Vendor
2009 $3 million - $4,999,999 11 - 25 3000 90% M Leonardo, Jorge Schmidt
97.2%
96 98 97 99 96 - More Info

Evaluation Criteria - How We Identify The Best PPC Bid Management Software in India

topseos.com, the independent authority on search vendors, evaluates and ranks the best pay per click bid management software companies in the industry. To understand a business' experience using the software we often times contact present clients of each company to obtain an evaluation.

There are many different aspects of this type of software, but we have identified five that separate the best. These five key areas are: user interface, features, effectiveness, support, and stability.

The first aspect analyzed is the user interface of the software.  Does the software have a clear understandable interface? Does it guide the user step by step through the process?

We then evaluate the specific features that the software has. Does the software work to ensure the best possible cost per click for the user? Does it monitor competitor bidding? What competitive advantage does it give to the user to assist them in the bidding process?

Another component of the evaluation is the effectiveness.  Did the software actually perform? How did the software decrease the cost per click and more importantly the cost per acquisition?

Customer support is also reviewed.  How quick is the support team in responding to queries?  What is the overall view of the support team by the customers?

The final key area identified by topseos is the stability of the company. Is the software continually be improved to maintain a competitive advantage?  How long will the company be around to provide support for the software?

General Queries

  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • Does the software have a clear understandable interface?
  • Have you noticed improved click spend since implementing the bid software?
  • Does the software provide information as to current competitor bidding?
  • Does the vendor provide effective support for the software?
  • How often are updates made to the software?