SMX London
Best Top 10 Pay Per Click Management Companies
Best Pay Per Click Management Company (ies) Evaluation Criteria
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Best PPC Services New Zealand - August 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
Campaign Analysis Firm's experience in reviewing existing campaigns, user journey experiences, and assessing new tactical opportunities. Keyword Selection Firm's ability to assist Client in choosing the right keywords. Create Effective Ads Firm's ability to create compelling and effective PPC ads that leads to higher click through ratios. CPA Minimization Firm's ability to lower your Cost Per Acquisition with intelligent historical data analysis. Automation Firm's usage of quality tools that assist in efficiently manage click rates, impression rates, conversion rates, and campaign costs. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
VJG Interactive

Wellington, New Zealand Surendra Lal 315-642-4730_ Visit Website
2006 Over $10 million Above 100 200+ 98% L Circuit City, Studio 8, Werth Reality, ACE Hardware
98.6%
100 99 97 98 99 - More Info
2nd Award
The Web Company

Auckland, New Zealand Sukesh Sukumaran 64-098346646_ Visit Website
2006 $3 million - $4,999,999 26 - 50 57 95% M Transworld, Skyway Airport Parking, Onesure, Horizon Recruitment
99%
98 99 100 98 100 -1 More Info
3rd Award
Redcow Marketing

Wellington, New Zealand Dave Lemmon 64-042961575._ Visit Website
2005 $1 million - $2,999,999 1 - 10 20 89% M Museum Hotel, Auckland Vehicle Rentals, Umbrella Investments, RecruitIT
99.2%
100 99 98 100 99 -1 More Info
4
Search Media

Auckland, New Zealand Adam Lapsley 64-3193722846_ Visit Website
2007 $3 million - $4,999,999 11 - 25 27 95% M Confidential
100%
100 100 100 100 100 -1 More Info
5
DMD Internet Ltd.

Takapuna, New Zealand Ken Brickley 64-92824661_ Visit Website
1996 $1 million - $2,999,999 26 - 50 28 99% H AEL, DVD Unlimited, Hella, Choice Catering
99.6%
99 100 100 99 100 NC More Info
6
SureFire Search

Auckland, New Zealand Mark Sceats 64-93564623 _ Visit Website
2003 $3 million - $4,999,999 26 - 50 43 98% H Ferrit, Warehouse Stationery, Watties, Turners Auctions
98.2%
96 98 99 98 100 NC More Info
7
Optymise Limited

Christchurch , New Zealand Robyn Macdonald 64-33770803_ Visit Website
1998 $250,000 - $999,000 11 - 25 58 96% M Court Florist, Spyder Displays, Weblogix, Tekapo Helicopters
98%
97 97 100 96 100 NC More Info
8
Eternity

Auckland, New Zealand Vin Naidu 64-99743767_ Visit Website
2008 $1 million - $2,999,999 11 - 25 56 96% M Petlovers NZ, Bollywood Events, Magic Print Limited, Aquasure Marine
97.6%
96 98 96 100 98 NC More Info
9
E-Koncept

Tauranga, New Zealand Robert Kramers 64-0800818081_ Visit Website
2008 Unknown 1 - 10 56 98% H Southern Lakes Heli Ski, Nature Shop, NZ Tax Refunds, ABC
97.2%
96 98 97 99 96 NC More Info
10
Impact PR

Auckland, New Zealand Mark Devlin 64-95752722_ Visit Website
2006 $3 million - $4,999,999 26 - 50 67 96% H Pedigree, Pantene, Fuji Film, Oral B
97%
95 99 97 98 96 NC More Info

Evaluation Criteria - How We Identify The Best Pay Per Click Management Company (ies) in New Zealand

topseos, the independent authority on search vendors, has done the research into the best practices of the pay per click campaign management processes. Since 2002, our research and rankings only show companies that have proven they are the best. Companies on our list have excelled in campaign analysis, keyword selection, effective ad creation, cost per acquisition minimization, and automation.

The first evaluation that topseos uses is campaign analysis. How in-depth does the company go to understand the current strategy if any? How does the company monitor and adjust the campaign?

After campaign analysis, we evaluate a vendor’s keyword selection process.  How do they identify competitive keywords? Are the keywords selected targeted to the market audience of the client?

The third factor that we evaluate is the effectiveness of a vendor’s ad creation.  This includes reviewing their ability to write PPC ads that gain attention, deliver the message, and drive traffic to the client website.

The vendor’s minimization of the cost per acquisition is another vital aspect evaluated by us.  Are the ads pointed to landing pages that are going to help convert off of what is being advertised?  Do the ads effectively target the person searching for the product or service?

The last component evaluated is automation. Does a vendor have proprietary tools that automate the continuous bidding process and other aspects of the PPC campaign?  If not, what tools are employed, if any, to automate the process?  Once the campaign is setup, what level of management does the vendor have to maintain on the project?

General Queries

  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • How is your PPC campaign monitored actively and how are the bid adjustments made?
  • How were your click-through rates improved?
  • What techniques were utilized to lower the cost per conversion?
  • Are the PPC campaign reports useful and easy to understand?
  • By what % have you increased your PPC budget and over what time?