Best Email Marketing Services
  • UPWARD TREND
  • DOWNWARD TREND
  • NO
    CHANGE

Best Email Marketing Services - April 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
Submission InterfaceThe user interface's ease of use for a client to submit an email for delivery.Protocol ComplianceThe ability of the tool to meet standard protocol requirements.Delivery RateFirm's ability to ensure email deliverability.AnalyticsInformation provided that keeps track of open, forward, and click-through rates.SupportFirm's ability to provide effective support for users with regard to the tool and services provided. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
Pinpointe On-Demand

Santa Clara, California Pinpointe Sales 408-834-7577_ Visit Pinpointe On-Demand File A Complaint
Commend This Vendor
2009 Over $10 million 26 - 50 7000+ 98.2% H NETGEAR, Hunter Douglas, Philips, Nikon, Aternity
100%
100 100 100 100 100 NC More Info
2nd Award
Mad Mimi

New York, New York Gary Levitt 877-960-6464_ Visit Mad Mimi File A Complaint
Commend This Vendor
2006 $1 million - $2,999,999 11 - 25 1,000+ 97% M Pine Street Art Works, Girl Charlee Fabrics, Wild Mammal Care of Alabama, Fables by Barrie, Imperial Marketing Group, LLC
99.8%
100 100 100 100 99 +2 More Info
3rd Award
HyperMail

Chicago, Illinois James Celli 888-600-1457_ Visit HyperMail File A Complaint
Commend This Vendor
2004 $1 million - $2,999,999 1 - 10 1500+ 95% L Bank of America Mortgage, Direct Buy, NHL Florida Panthers, StateFarm, ING Direct
99.4%
100 98 100 99 100 - More Info
4
AWeber Email Marketing

Chalfont, Pennsylvania Tom Kulzer 877-293-2371_ Visit AWeber Email Marketing File A Complaint
Commend This Vendor
1998 Over $10 million Above 100 100,000+ 98% L Copyblogger, Home Studio Corner, Bragg Live Foods, Moxie Trades, Reader\'s Digest
99.2%
99 100 98 99 100 +1 More Info
5
StreamSend

Sacramento, California Dan Forootan 877-439-4078_ Visit StreamSend File A Complaint
Commend This Vendor
2004 $3 million - $4,999,999 26 - 50 54 86% H Law.com, Art.com, Hotels.com, Monster.com, Mad TV
98.8%
98 99 100 98 99 +1 More Info
6
Benchmark Email

Los Alamitos, California Curt Keller 800-430-4095_ Visit Benchmark Email File A Complaint
Commend This Vendor
2004 $3 million - $4,999,999 26 - 50 100+ 90% M The Modesto Bee, SIEMENS, Pixel Tech, unicef, Delcan
98.6%
100 99 97 98 99 +1 More Info
7
SimplyCast

Dartmouth, Canada Michael Cusden 1-9028358974_ Visit SimplyCast File A Complaint
Commend This Vendor
1999 $5 million - $9,999,999 51 - 100 1000+ 90% H EastLink, Kookley, aplus.net, Go Daddy, EarthLink
98.4%
96 99 100 97 100 +1 More Info
8
ActiveCampaign

Chicago, Illinois Jason VandeBoom 312-201-0300_ Visit ActiveCampaign File A Complaint
Commend This Vendor
2003 $3 million - $4,999,999 11 - 25 1,000+ 95% M theSTOVE, Shoviweb, SoftLayer, 1st Class media, meezeweb
98.2%
98 96 99 98 100 +1 More Info
9
GetResponse

Gdynia, Poland Paulina Mietkiewicz 48-8778298600_ Visit GetResponse File A Complaint
Commend This Vendor
1998 Over $10 million 51 - 100 10,000+ 97% M Men's Health, iStockphoto, Hilton, Blue Man Group
97.8%
96 99 97 100 97 +1 More Info
10
Elite Email

New York, New York Matthew Georgiadis 877-789-3548_ Visit Elite Email File A Complaint
Commend This Vendor
2003 $3 million - $4,999,999 26 - 50 10000+ 90% M Sun TV, Kent State Uni., RE/MAX, Red Cross, M Financial
97.4%
96 98 97 100 96 - More Info

Evaluation Criteria for Email Marketing Services

topseos.com, the independent authority on search vendors, rates and ranks the best email marketing software companies in the industry. We often times contact clients of each vendor to obtain their evaluation. Additionally, we delve into the business practices of a vendor to determine the real quality of the work output. Once the evaluation process is complete we publish a list of the best companies.

We have identified five key areas that separate the average from the best. These categories are submission interface, protocol compliance, delivery rates, analytics, support.

The first aspect that we review is the submission interface.  How easy is it to setup an email marketing campaign? Does the software provide templates while still allowing for a custom template?

Next we review the protocol compliance of the software.  Does the software follow protocols such as DomainKeys and SenderID in order to maintain high trust levels with the recipients.

Another aspect that is reviewed is the actual delivery rate of emails sent by the software.  Does the software have high-quality standards that prevents spamming and increases trust of email that is sent by the tool and also increases delivery rates?

Analytics is another valuable aspect recognized by us.  Does the vendor provide statistical information such as open rates, click thru rates, and forwards?

The final key factor identified by topseos is the support provided for the email marketing software. Can a client easily get in contact with a vendor if there is a problem with the software? Beyond just getting in contact, what sort of response time does the vendor provide?

General Queries

  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • How much time did it take to set up your campaign?
  • Does the software support conversion tracking and click through tracking?
  • Does the software enable you to add custom demographic fields?
  • Does the software require opt-in?
  • What type of metrics do the campaign reports cover?
  • How much support and how readily was it available after the purchase was made?