Best Enterprise PPC Company (ies)
Evaluation Criteria for Best Enterprise PPC Company (ies)
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Enterprise PPC Companies - September 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
ProcessesFirm's set processes for enterprise level PPC requirements.TechnologyFirm's in-house capabilities of technology and proprietary solutions to tackle the demanding requirements of enteprise PPC projects.Core LeadershipFirm's core leadership, their experience in dealing with enterprise clients and the quality of the support staff they bring to the table.CPA MinimizationFirm's ability to lower your cost per acquisition with intelligent historical data analysis.AvailabilityFirm's overall availability of resources and professionals for enterprise PPC campaigns. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
Disruptive Advertising

Provo, Utah Jake Baadsgaard (866) 700-1547_ Visit Disruptive Advertising File A Complaint
Commend This Vendor
2012 $1 million - $2,999,999 11 - 25 30+ 97% M Fluent, iTok, Engagex Corp., Wavetronix, Mad Dog Cycles
100%
100 100 100 100 100 - More Info
2nd Award
Geary LSF Group

San Diego, California Cary Johnson 800-715-9409_ Visit Geary LSF Group File A Complaint
Commend This Vendor
1999 Over $10 million Above 100 100+ 92% M Megapath, Bumble Bee Foods, WD40, Aramark, The Fresh Market
99.8%
100 100 100 99 100 NC More Info
3rd Award
New Jupiter Media

Keyport, New Jersey Todd Rodenborn 732-374-3418_ Visit New Jupiter Media File A Complaint
Commend This Vendor
2005 $3 million - $4,999,999 11 - 25 170+ 95% M Enterprise Software, Investment Banking, Cosmetic Surgery, Criminal & Family Law, Home Improvement
99.2%
100 99 100 99 98 NC More Info
4
Bruce Clay

Moorpark, California Bruce Clay 866-517-1900_ Visit Bruce Clay File A Complaint
Commend This Vendor
1996 Over $10 million Above 100 200 90% M Century21, Weather.com, FaceBook, LL Bean, Sportsmans Guide
99%
97 99 100 99 100 - More Info
5
Higher Visibility

Memphis, Tennessee Adam Heitzman 877-608-4848_ Visit Higher Visibility File A Complaint
Commend This Vendor
2007 $5 million - $9,999,999 11 - 25 100+ 98% M Toyota Dealers, Allure Bridals, Achieve Card, Aarons, Mercedes Dealers
98.2%
98 96 99 98 100 NC More Info
6
Hanapin Marketing

Bloomington, Indiana Tom Hootman 812-330-3134_ Visit Hanapin Marketing File A Complaint
Commend This Vendor
2004 $1 million - $2,999,999 26 - 50 50 89% M The Home Depot, Shoe Carnival, Education Affiliates, Kijiji (an eBay company), Cook Medical
98%
96 99 98 100 97 NC More Info
7
Netmark

Idaho Falls, Idaho Chad Heath 888-811-6072 _ Visit Netmark File A Complaint
Commend This Vendor
2007 $5 million - $9,999,999 51 - 100 300 + 98% M 5.11 Tactical, Hallmark, Intellius, SelectQuote, Experian
97.8%
98 99 96 99 97 NC More Info
8
PPC Professionals

Fort Lauderdale, Florida Shane Ryans 954-606-5359_ Visit PPC Professionals File A Complaint
Commend This Vendor
2012 $1 million - $2,999,999 1 - 10 30 97% M Confidential
97.6%
96 98 97 100 97 NC More Info
9
Razorfish

Seattle, Washington Robert Lord 206-816-8800_ Visit Razorfish File A Complaint
Commend This Vendor
1997 Over $10 million Above 100 2000+ 95% M Samsonite, Adidas, AT&T, Capital One, Dell
97.4%
96 97 98 97 99 NC More Info
10
iProspect

Floor Boston , Massachusetts Ly Tran 617-449-4300_ Visit iProspect File A Complaint
Commend This Vendor
1996 Over $10 million Above 100 100+ 92% H Avis, Delta, Circuit City, Allegis Group, Yellow Book
97.2%
96 98 96 100 96 NC More Info

Evaluation Criteria - How We Identify The Best Enterprise PPC Company (ies) in US

The independent authority on Search vendors, topseos.com, evaluates and ranks the best in the online marketing industry. Through in-depth vendor analysis, review of work completed, and client evaluation, we put together a list of the top enterprise pay per click management companies in the industry. Our list of companies focuses on service providers which maintain resources expansive enough to manage and maintain enterprise-level pay per click campaigns for companies with a more aggressive online marketing budget. Often times we connect with clients of each enterprise PPC company to ask about their overall experience as well as details about the processes, reporting, and success of their campaigns.

There are five key areas identified by topseos.com as significant for a successful enterprise PPC campaign:

Each enterprise PPC agency’s internal processes for pay per click management are evaluated based on the overall effectiveness and the effect that each process has on the results achieved. Their process for analyzing an ongoing campaign, selecting effective keywords, and creating effective advertisements is analyzed based on how the process influences the end result.

A look into the technology used behind the scenes to power their services along with proprietary tools and software is completed in order to better understand the advantages which each agency has over their competitors and the effect that such technology can have on the end result.

The overall core leadership is taken into account during evaluation to better understand the people that drive the company and shape its future. How does each leader bring their expertise to the table? How do they guide their teams through the processes and projects to ensure completion?

The vendor’s minimization of the cost per acquisition is another vital aspect evaluated by us.  Are the ads pointed to landing pages that are going to help convert off of what is being advertised?  Do the ads effectively target the person searching for the product or service?

The availability of various types of resources relating to software solutions, PPC professionals, and industry information is another important aspect of the evaluation. An analysis delves into the amount of information and proprietary solutions which are available to the enterprise PPC solution.

General Queries

  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • How is your PPC campaign monitored actively and how are the bid adjustments made?
  • How were your click-through rates improved?
  • What techniques were utilized to lower the cost per conversion?
  • Are the PPC campaign reports useful and easy to understand?
  • By what % have you increased your PPC budget and over what time?