Best Marketing Automation Software
Evaluation Criteria for Best Marketing Automation Software
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Best Marketing Automation Software - April 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
Ease Of UseThe ability for users to easily adapt to the software.Implementation TimeThe amount of time it takes to implement with other software.APIThe development APIs for third-party software.SupportThe ability to provide fast and adequate support to customers.IntegrationThe ability to integrate into sales services. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
Net-Results

Golden, Colorado Matt Filios 303-771-2552 _ Visit Net-Results File A Complaint
Commend This Vendor
2003 $1 million - $2,999,999 11 - 25 400+ 98.3% M Smith College, ClickSafety, Bloom Energy, Ceridian, Banlaw
100%
100 100 100 100 100 NC More Info
2nd Award
Outleads

New York, New York Dorin Rosenshine 866-354-0040_ Visit Outleads File A Complaint
Commend This Vendor
2013 $250,000 - $999,000 1 - 10 100+ 100% L confidential
99.8%
100 100 100 99 100 NC More Info
3rd Award
Vocus

Lanham, Maryland Rick Rudman 301-459-2590_ Visit Vocus File A Complaint
Commend This Vendor
2003 $5 million - $9,999,999 51 - 100 1500 70% M Ahima, Asae, HealthWays, Arbitron, AHA
99%
98 99 100 98 100 NC More Info
4
OfficeAutopilot

Santa Barbara, California Landon Ray 805-568-1424_ Visit OfficeAutopilot File A Complaint
Commend This Vendor
2006 $1 million - $2,999,999 11 - 25 100+ 90% M confidential
99.2%
99 100 98 99 100 NC More Info
5
GreenRope

Vejle, California Lars Helgeson 619-944-7673_ Visit GreenRope File A Complaint
Commend This Vendor
1999 $3 million - $4,999,999 26 - 50 5,000+ 95% M The Spoon, WorldCargo, Advantage Performance Group, HumintAdvisors, The Wildlife Company
99.6%
100 99 100 100 99 NC More Info
6
Pardot

Atlanta, Georgia Laura Horton 404-492-6845 _ Visit Pardot File A Complaint
Commend This Vendor
2007 Over $10 million Above 100 1000+ 90% M Comscore, Alfresco, Tibco, SugarCRM, Radian 6
98.8%
98 99 100 98 99 NC More Info
7
Genius.com

San Mateo, California Sam Weber 650-212-2050_ Visit Genius.com File A Complaint
Commend This Vendor
2006 $5 million - $9,999,999 51 - 100 170+ 92% H ReachForce, RingLead, the TAS GROUP, Jigsaw, NetProspex
98.4%
99 98 97 100 98 NC More Info
8
Infusionsoft

Chandler, Arizona Clate Mask 866-800-0004_ Visit Infusionsoft File A Complaint
Commend This Vendor
2004 Over $10 million Above 100 15,000+ 98% M Gleason FInancial Group, Presidential Pools, Optibike, Blue Chip Athletic, THe Rocket Company
98.2%
98 96 99 98 100 NC More Info
9
SalesFusion

Atlanta, Georgia Kevin Miller 800-558-1760_ Visit SalesFusion File A Complaint
Commend This Vendor
2003 $3 million - $4,999,999 11 - 25 400 92% M Hubspan, Install Free, irdeto, Vertex, NOLIJ
98.4%
96 100 98 100 98 NC More Info
10
TailoredMail

Bellevue, Washington Laura Ashley 425-502-6481_ Visit TailoredMail File A Complaint
Commend This Vendor
2012 $1 million - $2,999,999 1 - 10 32 94% L confidential
97.8%
96 99 97 100 97 NC More Info

Evaluation Criteria - How We Identify The Best Marketing Automation Software in US

The independent authority on search vendors, topseos.com, evaluates and ranks the best in the internet marketing industry. Through the use of rigorous evaluation criteria and the guidelines that we have set for marketing automation services, we put together a list of the top marketing automation companies in the industry. Our in-depth analysis delves into a vendor's business practices and compares them against industry standards to ensure that the service is quality. Often times we connect directly to the clients of a vendor and ask about their overall experiences.

There are five key areas that we focus on when dealing with evaluating and rankings marketing automation companies.

The first evaluation criteria focuses in on the ease of use of the marketing automation software. The software is evaluated for its overall use and how simple navigation and action features are to allow for sales and marketing  to take advantage of the features of the software with minimal education time.

Implementation time is also evaluated to ensure that companies are able to take advantage of the marketing automation services with as little downtime and implementation time as possible. The faster it is to implement the better it is.

The APIs available for development are also evaluated. Are developers able to create applications that pull from the software? What platforms are able to pull information? How secure is the API?

The overall support is also important to users of the marketing automation software. Does the support team go out of the way to help customers use the software? How quick is the support team in handling billing and technical related issues?

Finally, what kind of integration methods are available with the software?  Is the software compatible with different office and sales software?  How easy is it to integrate within other software applications?

General Queries

  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • How much time did it take to set up your campaign?
  • Does the software support integration with other applications?
  • Does the software provide flexible reporting methods?
  • How much support and how quick was support able to respond to queries?
  • What types of features are included in both entry and premium levels of the software?