Best Web Analytics Tools Software
Evaluation Criteria for Best Web Analytics Tools Software
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Best Web Analytics Tools - September 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
ImplementationThe ease at which to implement the analytics on to the site.User InterfaceThe ease of using and understanding the information provided via the interface.TimelinessThe speed at which the analytics information is updated.AccuracyThe accuracy of the information that is provided to the user.CustomizationThe ability to customize the software to meet the specific needs of the user. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
Woopra, Inc

San Francisco, California Eli Rosenberg -_ Visit Woopra, Inc File A Complaint
Commend This Vendor
2007 $1 million - $2,999,999 51 - 100 150+ 93% M Dot & Bo, PowToon, GetGoing
99.2%
100 99 98 100 99 +1 More Info
2nd Award
HitTail

New York, New York Rob Walling confidential_ Visit HitTail File A Complaint
Commend This Vendor
2006 Over $10 million 11 - 25 1000+ 95% H BusinessWeek, CNet, TechCrunch, PC World, The Wall Street Journal
100%
100 100 100 100 100 +2 More Info
3rd Award
Omniture

Orem, Utah John Broady 801-722-7000_ Visit Omniture File A Complaint
Commend This Vendor
1996 Over $10 million Above 100 1000+ 90% H Gannett, eBay, Hewlett Packard
98.8%
100 99 98 99 98 -2 More Info
4
KISSmetrics

San Francisco, California Dave McClure 888-767-5477_ Visit KISSmetrics File A Complaint
Commend This Vendor
2008 $3 million - $4,999,999 51 - 100 150+ 95% M word press, Personal capital, uber confrence
98.2%
98 96 99 98 100 -1 More Info
5
Fireclick

Mountain View, California Joel Ronning 650-917-7600_ Visit Fireclick File A Complaint
Commend This Vendor
1999 $3 million - $4,999,999 26 - 50 400 82% H JoS. A. Bank Clothiers, Improvement Direct, Lillian Vernon, Tower Records, Smart Bargains
97.8%
96 99 97 100 97 -1 More Info
6
Lyris Technologies

Emeryville , California Luis Rivera 800-768-2929_ Visit Lyris Technologies File A Complaint
Commend This Vendor
1994 $5 million - $9,999,999 26 - 50 100+ 90% L Appellation America, Jupiter Media, Palm Source, Dynamo, Blue Tent Marketing
97.6%
96 98 97 100 97 -1 More Info
7
ClickTale Ltd.

Ramat Gan, Israel Dr. Tal Schwartz 544-637-630_ Visit ClickTale Ltd. File A Complaint
Commend This Vendor
2006 $3 million - $4,999,999 51 - 100 70000+ 97% M Skiddle Ltd, DiversityJobs.com, castus.co.uk, DigiGifts.com.au, Tripbase.com
97.4%
96 97 98 97 99 -1 More Info
8
VisiStat, Inc.

Campbell, California JIm Campbell 408-725-9377_ Visit VisiStat, Inc. File A Complaint
Commend This Vendor
2005 $5 million - $9,999,999 11 - 25 108,000 90% L Microsoft, Dominion Enterprises, Market Leader
97%
96 98 97 99 95 -1 More Info
9
OneStat

Alphen a/d Rijn, Netherlands Niels Brinkman +31-172244043_ Visit OneStat File A Complaint
Commend This Vendor
2002 $250,000 - $999,000 1 - 10 100+ 80% H La Redoute, Fujifilm, Thomas Cook, Dunlop, Cornell University
96.6%
98 97 96 95 97 -1 More Info

Evaluation Criteria - How We Identify The Best Web Analytics Tools Software in US

As the independent authority on search vendors, it is our responsibility to ensure that the vendors on our list are the best web analytics software companies in the industry. This responsibility we do not take lightly, and because of this we have implemented a strict evaluation process. Our process digs into the business practices of a vendor to identify their typical business practices. We then compare that against industry standards. We often times go a step farther by contacting at  clients of different vendors to obtain a user evaluation.

We identified five key areas when it comes to web analytics software and evaluate each based on these criteria to compile a list of the best. These five key areas are implementation, user interface, timeliness, accuracy, and customization.

The implementation of the web analytics software is the first key aspect reviewed. Does any software installation have to be done on the actual host server, or is it a matter of inserting some code into the web pages of the site? Are there any verification processes to ensure site ownership?

The next key area is the user interface.  Is the software easy to use and understand? Does the company provide any training to provide clients with tips for more effective use of the software?

The timeliness of the information is another factor that is also reviewed.  Does the software provide real-time results or is there a delay in the information?

Another factor is the accuracy of the information.  Does the software filter out robot visits to the site? What kind of user information is obtained? How reliable is the information being provided?

Lastly, we review how effectively the software allows for customization.  An assessment may indicate whether the software is capable of tracking specific campaign information or if it allows to create trackable URL’s.

General Queries

  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • How easy was it to implement the software with your website?
  • How easy is the GUI interface to evaluate the number of conversions from a particular URL on your website?
  • Which specific activity were you able to perform as a result of the information you gained from your analytics software?
  • How is data translated into a language that is comprehensible to you and your staff from the software?
  • Have the web analytics reports been helpful in improving the website overall effectiveness?